Basketball Training in Brantford, Paris & Burford Ontario
Train Hard.
Build Confidence.
Have fun!
Find Your Program!
Skill development programs and elite training for boys and girls ages 4-15. Professional coaching, proven results and a positive environment where athletes grow on and off the court!
Micro Ballers
Ages 4-5
Micro Ballers introduces young athletes to basketball through fun, active, age-appropriate instruction. Players learn foundational movement skills such as balance, coordination, running, stopping, and changing direction.
Rookie Ballers
Ages 6-8
Rookie Ballers helps young players build strong basketball fundamentals while becoming more comfortable on the court. New skills include dribbling with both hands, changing direction, chest and bounce passes, shooting technique, layups, defensive stance, and basic footwork.
Next Gen Ballers
Ages 7-8 | 9-10 | 11-12
Next Gen Ballers is designed for developing athletes who are ready to move beyond the basics. Players are introduced to more advanced ball handling, crossovers, changes of speed, finishing with both hands, shooting off the catch, and creating space from a defender. Sessions also develop decision-making, passing under pressure, cutting, team defence, and game awareness through competitive drills and guided gameplay.
The Factory League
Ages 7-14
The Factory League is the home of exciting 3-on-3 basketball. Players develop individual skills, basketball IQ, teamwork, spacing, ball movement, and game confidence through instruction and age-appropriate competition.
Factory Elite
Factory Elite is our competitive REP basketball program for dedicated U12 to U16 boys and girls. Athletes develop advanced skills, structured team play, leadership, discipline, and the competitive mindset needed to compete against strong clubs.
Affiliations
Locations
With basketball programs in Paris, Brantford and Burford, The Factory makes it easier for families to find quality training close to home. Our growing selection of locations, programs, and schedules gives athletes more ways to get involved. We continually adapt to the needs of each community, creating convenient opportunities for players of different ages and skill levels to develop, compete, and enjoy the game.
What Are Parents Saying?
Jen Hawkins
“Coach Matt is extremely knowledgeable and uses his expertise to teach skills that transfer directly into the game. He had helped our daughter build skill, read more
Amanda & Scott Salisbury
“With the Factory Basketball Academy, our son has enjoyed the House League program, the Prep for Rep sessions, as well as private Skills Development. read more
Tara Sabilia
“We are incredibly grateful to have Coach Matt work with our son. His dedication, patience, and expertise have had a profound impact on our sons development both on and off the court. read more
Frequently Asked Questions
We understand that as a parent, you want to feel confident about where your child trains. We're here to help you find clear answers to the most common questions we receive. If you do not see what you are looking for, feel free to reach out here: info@factorybasketballacademy.com We are always happy to help.
Do you accept beginners?
Yes! Many athletes join with little to no experience. Our coaches create a positive and encouraging environment where every child can learn at their own pace.
Can parents stay and watch?
Absolutely! We love having parents cheer and encourage their kids. We just ask that parents remain in the designated viewing areas and let the coaches do the coaching.
Will my child play in games or scrimmages?
Yes. Even in our youngest age groups we incorporate fun gameplay. Older ages will have more structured scrimmages to help build confidence and apply what they learn in practice.
Who are the coaches and what are their qualifications?
Our coaches are experienced players and leaders who love working with kids. They have been trained to focus on skill development, teamwork, and creating a positive sports environment.
Our head coach, Coach Matt Lue-Hue, is certified to coach at the University level.
What age groups do you offer programs for?
We offer programs for kids ages 4 to 16. Each age group is taught at an appropriate level so they can learn skills with confidence and have fun while doing it.